Environmental Factors Joseph Brady MKT/421 March 28, 2012 Environmental Factors Today, there are everyplace 25,663 McDonald restaurants that are located throughout the world in over 119 countries (McDonalds, 2012). McDonalds has 1.7 employees and 80% of its restaurants are franchised (McDonalds, 2012). McDonalds has an extensive menu that targets a broad range of customers. McDonalds markets their products both domesticatedally and world(a)ly. This opus go apart focalisation on how environmental factors affect both domestic and world(a) marketing decisions, the do work of world(a) economic interdependence, and the impact of go bad practices and agreements. Furthermore, this paper will discuss the importance of demographic and bodied infrastructure, forge of pagan differences, the importance of social responsibility and estimable motive versus legal obligations, and analyze the effect political systems and the play of multination al relations. In addition, this paper will cover the influence of the extraneous Corrupt Practices Act and other international legislation. Finally, this paper will show how technology has impacted marketing.
Environmental Factors affecting world(prenominal) and Domestic Marketing Decisions ethnical, economic and political-regulatory environmental factors affect global marketing practices incompatiblely than domestic practices. Many countries go for differences in values, customs, and have different cultural symbols. For example, the cow is considered sacred in India. Therefore, McDonalds had to introduce the Chicken Maharaja Mac as an substitute to the tradi! tional Big Mac that is made with beef. Cultural values, such as the Indians view on cows, can significantly influence consumer behavior in society. In addition, language and cultural ethnocentricity could potentially impede on an organization achieving organizational winner in a global market. With over 100 different languages in the world, not including the different...If you want to get a large essay, disposition it on our website: BestEssayCheap.com
If you want to get a full essay, visit our page: cheap essay