Marketing Product Launch

Product demonstrate University of Phoenix marketplaceing MKT/571 Product Launch hebdomad Two Kudler Fine Foods (KFF) is a small epicurean foods company in the state of California that is looking to shimmer out in to overbold foodstuffplaces. KFF built a notion of timbre in gastronome foods and distributes directly to consumers. KFF has excellent resources to write out their occurrent areas of service with fine food options; however, the owner is looking to load out into a new market, featuring children and young adults as the primary coil tar realise. Kathys fill with growing obesity rates with children and the pretermit of good food options for families on the go compels her to find a solution. Currently, parents exact to spend a great deal of supply time to prepare fruits and vegetables, which many working families do non fall in time to do. Instead, parents reach for processed snacks or otherwise options, which digest some nutrients but not en ough to be a water-loving choice. Kathy, will enter the new market later on looking at market unavoidably and potency issue areas, a SWOT synopsis of current issues, an analysis of want in the market, defining the production desired base on current trends, and then identifying a new product and justifying the new product to the company. Market Needs and ingathering Potential With the proliferation of health bars on the market from companies like Clif, Gnu Foods, and Luna (Galt, 2010, p. 1), KFF take to set itself apart from the competition when it enters the health bar market. Market growth for a gourmet health bar is with children. With puerility obesity rates up and families on the go, a healthy gourmet granola bar that is replete(p) of flavor is needed in the market. Athletes and frame builders already have a health bar for their needs with the vitamins and... If you want to get a full essay, order it on our website: BestEssayChe! ap.com

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