The body Shop strategic analysis

The organic structure snoop International CASE ISSUES: Market fertilization/Loss of Sales (CI#1) - harvest-feast Strategy is no perennial working(a) for The Body Shop. Their computer storage gain has diminished since the mid-1990s, and by 2002 the companys profit was shrinking, and gross changes were non growing proportionally to the rapid expansion of stores. Having entered a suppression phase, they need to snap on favourableness without rapid expansion. Is Anita foregone? (CI#2) - Though Anita Roddick stepped down as chief operating officer in 1998, and resigned as Executive Chairman in 2002, it is indecipherable how much form she has on day-to-day operations and strategy. eye Values (CI#3) - By changing top management and governance, The Body Shop runs the risk of losing their individuation and their core cherish. Losing touch with these values could cause a red ink of reputation, however, clinging to them above shareholders value is also detrimental. Lo ss of Image (CI#4) - The Body Shops realise seems to be undergoing another makeover. With Anita Roddick being at least a slight visible member of the organization, The Body shop no longer practices eccentricity for eccentricitys sake. However, changing their image has also meant they have garbled their uniqueness among their competitors. I.         CURRENT SITUATION A.         CURRENT PERFORMANCE The Body Shop achieved an overall solid performance for the year 2004 especially with unwavering sales in the USA (+ 4%), the Middle eastern hemisphere (+4%), the Nordic countries (+4%) and most part of Asia Pacific (+2%).

However, t! hese encouraging numbers were offset by purposeless sale in the United Kingdom (-13%), Canada (-10%) and parts of europium (-7%). This growth occurred while the growth of stores slowed. This may signal a reposition away from the extreme growth model to a focus on quality. B.         STRATEGIC POSTURE Missions Ø         To dedicate their military control to the pursuit of social and environmental... I like the structure youve used, just I believe this is a degree-like level in parity to what Im working on of course. If you deprivation to get a luxuriant essay, order it on our website: BestEssayCheap.com

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