Mid-Term Case Study Exam HRM 300 - Southwest Airlines

1.How does SWA use organizational culture and focus on muddle as its strategical competitive advantage? SWA puts employees first and customers second, a indemnity that seems to go against the way most companies operate. The source of this insurance came from the outgoing CEO Herb Kelleher and can be seen all(prenominal) day in the motivation of Southwests employees. Herb believed that a happy, give-up the ghost employee communicates the same stance toward customers. At SWA they use the golden convention as a basis for the way they treat each otherwise and customers as well that has resulted in more than 97 uncoiled quarters of positive quarterly dividends based on gross r all the sameue reflecting a strong strategic advantage. All airlines own airplanes, deal out slates, handle baggage and provide customer service bargonly the one logical difference that seems to stand out at SWA when compared to the competition is employee attitude and motivation, reflected in the bottom line and providing a competitive advantage. Employees are encouraged to show initiative and even make mistakes, learnedness in the process and sharing some(prenominal) success and failure with others as a means to strengthen the family atmosphere and genuine worry employees have for one another. This fancy provides the environment for employees to try modern ideas and have fun in the process.

The story is told of an employee who went the extra burl as he drove a customer oer 150 miles from the airport in his own car aft(prenominal) a flight come and there was no local transportation learnab le. Another ticket agent made the finale t! o rent a clubby jet to transport a customer who was traveling to Huston, Texas to get wind an organ transpose and there were no other flights available until the next day. At most airlines, the agent would either be fired or the customer would... Great Job on how to chase in the crisis periods based on the abilities of HRM in the organizations. If you want to get a full essay, order it on our website: BestEssayCheap.com

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