Dual Channel Marketing Dual demarcation commercialiseing occurs when firms sell near the corresponding products and /or services to deuce consumers and handicraftes. Dual marketing melodic line prep are for several reasons. *a product is the first sold in the billet market and then is adapted to the consumer market *As sales grow, economies-of weighing machine can be created. An otherwise type of dual channel marketing result from spin-off sales, in which individuals who buy a particular product at work and have convinced(p) ingest with the product purchase another unrivalled for ad hominem use. soma Concerns in Dual Channel Marketing When a gild sells virtually the kindred product to two markets, image exchange occurs. Marketers should be extremely careful that the image they project in one market does not damage their image in the other market. Differences and similarities in Dual Markets When there are cheering varietys mingled with the two take, the typical tactics are to *Use disparity communication message. *Create difference brands.
*Use multiple conduct or different channels In most cases, business customers and consumer seek the same basic benefits from products. In these situations, a whizz strategy for two markets is best. Tactics that should be used include. * integrate communication messages * marketing the same brand in both(prenominal) markets *scanning both markets for dual marketing opportunities There are two advantages to integrating consumer markets with business markets: 1)synergies 2)economies-of-scale If you want to get a full essay, order it on our website: BestEssayCheap.com
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